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Our recent tyre reports:
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Our research has been featured in many publications, for example: |
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USA's Tire Review |
Australian Tyre Dealer Coverage |
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2008 Tyre Brand Scorecard |
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Price: AUD 1200 + GST |
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The CarbonBlack Tyre Brand Report is a high-level summary of our analysis of consumer relationship metrics on Australia’s leading tyre brands. |
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Our analysis is based on information from transactional activity, consumer profiling and surveys from more than 2000 consumers actively in the market to purchase tyres who utilised CarbonBlack TyreXchange in the period between July 2007 to October 2008. We asked key questions at various points within the purchasing process, and we also tracked the level of research they underwent prior to making a purchase decision. |
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The information in this report is collected when the consumer was in the purchase decision making process; when their intention and behaviour are most likely to be aligned |
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Brands included in this study include BFGoodrich, Bridgestone, Continental, Dunlop, Firestone, Goodyear, Hankook, Kumho, Michelin, Pirelli, Toyo and Yokomama. |
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As an example, this report investigates the following (incomplete list):
- Which brands do females prefer over time
- What brands are consumers most happy with
- The impact of OEM on replacement choice by brand
- Brand vs tread pattern awareness
- Preferred brands by vehicle category
- What is the most important factor when replacing tyres
- What brands people are talking about
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Some excerpt graphs:
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Table of Contents |
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i |
About CarbonBlack |
3 |
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ii |
Executive summary and highlights |
3 |
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iii |
CarbonBlack Methodology |
5 |
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iv |
About the Tyre Brand Scorecard - Linking Brand Value to Financial Outcomes
- A Mature Market
- Linking Brand Decisions to Financial Outcomes
- Market Intel - The Under-utilised Asset
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6 |
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v
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Brand Power Scorecard
- Owner
- Satisfaction
- Consideration
- Purchase
- The Switchers
- The Loyalists
- The Sneezeers
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7 |
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vi |
Consumer Segmentation |
26 |
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vii |
To Segment, or not to Segment |
26 |
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viii |
The Changing Role of Advertisement |
26 |
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ix |
The Female Market |
28 |
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x |
Our Tyre Buyers in this Study |
31 |
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xi
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Further Information |
34 |
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2009 Tyre Industry Market Size Report |
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Price: AUD 650 + GST |
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Save time and money assessing the market with our low cost market size report. |
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The Tyre Industry Market Size Report segments the Australian tyre dealer market by state and category and the tyre brand market by state, catagory and product group.
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Notes:
- Retail tyre dealer focus only (vs wholesale or car dealers)
- Replacement passenger, UHPT, 4WD and SUV tyres only. (4WD and SUV have been combined in 4WD)
- Product group will only be included where manufacturers have defined as such (Passenger, 4WD/SUV, UHPT - where defined by manufacturer)
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Some excerpt graphs: |
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Tableof Contents
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Market size - Number of retail tyre dealers by state
- Number of retail tyre dealers by category (manufacturer owned, franchise, independent)
- Number of retail tyre dealers split by category (manufacturer owned, franchise, independent) by state
- Number of retail tyre dealer split by major retail brand by state
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Market share of major tyre brands by category (manufacturer owned, franchise, independent) |
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Market share of major tyre brands by product group (Passenger, 4WD/SUV, UHPT - where defined by manufacturer)
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Market share of major tyre brands by state
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